Information Asymmetry

 Information Asymmetry Essay

COMP 690 Ecommerce

Fall 06\

Quiz 1—Solutions

The initial two challenges together happen to be equal in value towards the third trouble. Total items possible: twenty 1 (5 pts. ). What is data asymmetry? The fact that was its position in the vision of Internet commerce I, and exactly how does it endure in the fact of Web commerce II? Response Information asymmetry exists the moment some marketplace participants include information not available to other market individuals. The usual case is where merchants and manufacturers find out their accurate costs, profits, and value discrimination approaches while customers have just vague suggestions of numbers and strategies. E-commerce I used to be supposed to lessen information asymmetry since it was supposed to make information accessible in ways and volumes not previously conceivable. In E-commerce II, there is certainly considerable continual price dispersion, brands continue to be very important, plus the ideal of very effective markets has not come to. All these factors have allowed merchants and manufacturers to introduce data asymmetries if perhaps because elements not readily available via the Internet at this point contribute a whole lot to costs and income. 2 (5 pts. ). What is the standard relation between the richness as well as the reach of the marketing message? How have got e-commerce technologies changed this kind of? Answer Ahead of the Web, there was clearly a tradeoff between the richness and the reach of a meaning: richer messages had less reach, and messages with increased reach was required to sacrifice richness. The Web, however , has eliminated this tradeoff (at least once we rise above relatively thin reach) seeing that marketing messages with intricate content (such as textual content, video, and audio) can reach people of thousands.

COMP 722 E-commerce

Fall 2006

Questions 1—Solutions

3 (10 pts. ). This HTML record is listed with gaps (which you will complete in). It is rendering is usually shown in right. Bodily the document consists to begin a div element occupying 60% in the width with the screen that floats right and provides style school...


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