Case Study - Vitalic Sdn Bhd

 Case Study - Vitalic Sdn Bhd Dissertation

VITALIC SDN BHD

An Authorised Proton Dealer

Summary of company

PROBLEM:

Can u in short , explain about the company backdrop? How that started? RESPONSE:

Vitalic Sdn bhd is one of the Authorised Wasserstoffion (positiv) (fachsprachlich) Dealer that selling Proton cars which is the Malaysian national vehicle manufacturer (Malay acronym pertaining to Perusahaan OTOmobil Nasional). This provider is located by Section 3 Bandar Anyar Bangi, Selangor which is 1 . 5 kilometre from Malaysia Nasional School (UKM) and it has a showroom that screen the full array of Proton style to be looked at by the clients. This company was just opened for three years which is in 1 April 2008. The main objective with the company is always to increase revenue of simply by an everage of 60 to 90 units permonth. It also confident would be very well received and increase product sales minimum of 45 units regular monthly to break also. Based on the monthly creation, it would be allocated at least 20 to 70 devices of blend model per month. The portfolio of PROTON models that sell by simply Vitalic Sdn bhd includes the reliable family-sedan Wasserstoffion (positiv) (fachsprachlich) Persona, the small sedan Saga, the stylish and sporty Proton Satria Neo, the tasteful Proton Inspira, the Flexible Proton Gen2, the fun-to-drive Proton Knowledgeable and the mpv Proton Exora. Currenty, the business has nearly 20 employess who are involved in the whole benefit chain from the business from sales, government, marketing, processes and delivery especially the sales advisors who are be the important part and front side liner with the company. Good customer positioning and competitively priced goods are the foundation of it organization and important to its success. Its aim to keep market share by continuing to offer good companies satisfy consumers needs better and enhance profitability. Therefore, its professional, attentive and friendly community especially the product sales advisors will be at hand to guarantee the customers receive the utmost interest as its make an effort to bring the best of service and enhance their image and popularity.

Segmentation: MARKETING PROGRAM

QUESTION:

Exactly what the marketing objective of your company and also you do this promoting? ANSWER:

PROMOTING OBJECTIVE

The primary business activities of this business encompass product sales, promotions, mortgage submissions, operations for the purpose of subscription and car delivery. The business is also associated with renewing roadtax and car trade in support the primary business actions. The company selling variety of autos provided by Wasserstoffion (positiv) (fachsprachlich) for diverse consumer preferences. MARKETING STRATEGIES

There are a great number of strategies that was used by this company to attract more customers coming to all their showroom and improve their product sales volumes. These kinds of strategies happen to be includes campaign, give high trade in and control offerings. Advertising

There are three booth that opened by Vitalic Sdn Bhd to enhance their product sales volumes by asking its sales advisor to responsible to meeting and coping with the customers by promoting and experiencing with customers whom targetted to acquire the car. The opened booth were by giant Sauber Saujana Kajang, Econsave Agency Baru Bangi and Maybank section 1 Bandar Baru Bangi. Every sales consultant has responsibility to perform their very own duty for every single place in accordance the time table provided. Every single sales consultant has their personal strategy to enhance to revenue perfomance. Its include carry out attractive flyers and offer intended for the attractive free gifts. Large trade in

Several customers whom are coming in want to trade inside their old car to the fresh proton car. Therefore , the opportunity to the sales advisor to offer a high trade into attract customers to buy the new one with them. This tactic will attract the shoppers as they believe they are having high offering from this firm.

Operate offerings

Some customers will be concern regarding the offers from car dealer whenever they decided to choose the new car. They will patiently waiting for the offerings in the seller just like early bird chaches the warm. Hence, the sales advisor will have to take...


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